Oshri is Making Pop Waves out of South Africa
Going all in on a modern Pop style, Oshri is making serious waves in the music industry, and is one to watch having just signed on with Akon and making his way from South Africa to the USA.
SB (StarBeat): Back to Roots: To what extent does your Middle Eastern heritage play a role in your music?
Os (Oshri): I was raised on Middle Eastern music, so it’s injected in the way I sing and they way I compose my melodies.
It’s not all that much on the nose, but you definitely hear some elements in the productions of the songs as well.
SB: Influential: Growing up, what were your musical influences?
Os: My Mom’s playlist had lots of Middle Eastern tunes and some of my friends introduced me to some really cool stuff. However, MTV was the biggest influence as I have always been a pop fan.
SB: Mentorship: You’ve been discovered and mentored by Wyclef Jean and worked closely with Akon, What did you learn from each of one them?
Os: Both are super talented artists and working with both of them helped me grow as an artist.
Wyclef taught me a lot about how to write good songs and he gave me a lots of creative tolls that still use in my creative process..
From Akon I learned a lot about branding and how important it is to know who your target market is, what product do you wanna give them etc.
SB: Awarding: You attended the Grammys earlier this year. What was it really like and what was a highlight for you?
Os: Honestly, it was so much fun! It’s a massive production that gathers all the most talented people in the world.I do have to say that it’s more glamorous on TV then in real life. The highlight was definitely walking the red carpet alongside people like Nick Jonas, Demi Lovato, Chance the Rapper, amongst so many others.
It was an unforgettable experience.
SB: Message in a bottle: It seems that your music often has a message behind it. What inspires you when it comes to what you choose to write/sing about?
Os: My songs are my way to talk to the world and share my stories, challenges and points of view on life. There is definitely a sense of responsibility I feel about what message I’m sending out.
I know people are going to listen to the song and most of them might be teenagers at a very influential age – so I know what message I want to pass on to them.
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